Looking for a better way to market your company? You’re not alone. Effective marketing is crucial for a business’s success, and that’s where Dynamics 365 Marketing comes in. This powerful tool helps businesses streamline campaigns, engage customers, and drive conversions effortlessly.
Today, I’d like the privilege of helping you understand this software, what it can do for you, and how to set it up for further use. The struggle is over, the questions will cease, and you will take your business to the next level.
What IS Dynamics 365 for Marketing?
Before I explain how it can help you, we should go over exactly what Dynamics 365 Marketing is. This program was created to give you and your team a more efficient and cost-effective way to market to your clients without losing any of your business’s personal touches or having to give up your team.
Specifically, it is a cloud-based, automotive, marketing tool created by Microsoft that helps businesses of all sizes attract, engage, and secure customers. It gives companies the ability to create and manage email campaigns, social media posts, and events (both in person and online), and provide curated customer journeys from a single platform.
It’s a personalized tool built to aid you and your business in sending the right messages to the right people at the right time while also improving customer relationships and driving up your sales.
How Can Dynamics 365 Marketing Help You?
Dynamics 365 Marketing has a vast array of features all geared around what you and your team need to be successful. It’s features include, but are not limited to:
- Personalized Customer Journey: This feature allows you to group customers to provide a certain experience while they navigate your site. This feature also allows you to reach these specific groups easier and faster all from your curated and easy-to-use dashboard. It aims to allow you to form your marketing in such a way that it reaches your high-intent customers and potential leads.
- Advanced Segmentation Tools: In simple terms, this allows businesses to target and group together customers based on certain criteria you decide. Advanced segmentation tools help create highly personalized marketing campaigns by categorizing leads, contacts, and accounts based on behavior, engagement, and more.
- Campaign Automation: This goes hand in hand with the customer journeys we spoke about above; Campaign Automation helps businesses streamline and personalize customer engagement allowing you to easily create automated customer journeys where emails, messages, and actions are triggered by the behavior, actions, or conditions of a potential customer.
- Dynamic Nurture Drips: These are automated email sequences that adapt based on your customer’s behavior, this ensures leads receive the right content at the right time. This is another part that makes up the larger Customer Journeys feature and helps nurture or “drip feed” leads until they’re sales-ready.
- Online and In-person Event Management: This feature puts all of your event management systems in one place allowing you to plan, promote, and manage both these kinds of events, ensuring seamless registration, attendee tracking, and follow-ups. This feature also allows you to manage hybrid events without the overwhelming feeling that you might miss something. And it’s all automated so you can spend more time running your event without the stress of also constantly needing to manage it from the sidelines.
- Email, Form, Survey, and Website Creator: When you are crafting a large audience email, form, or survey this manager lets you do all of that from inside your Dynamics Dashboard. It provides templates and on-site assistance to ensure that you create the best designs that encapsulate your marketing vision and client base. The creator also ensures that your designs look great across all devices and platforms. This same dashboard allows you to create landing pages and marketing content for your website. A variety of information can be taken directly into your Dynamics 365 database for ease of operation.
- SMS and Social Media integration: Simply put this allows you to connect with customers via SMS and Social Media apps which ensures multi-channel engagement for better reach and personalization. Dynamics 365 Marketing connects to Instagram, Facebook, Linkedin, and more so your marketing can go where your people are.
- Custom Workflows: This feature allows you to automate those annoyingly repetitive tasks, streamline processes, and create personalized customer experiences. Workflows can be pretty much anything and are triggered by actions, such as form submissions, event attendance, and link engagement. It saves you time, speeds up engagement, allows for more personalized messages, and has been shown to boost sales as you reach those hot leads faster.
- Interactive Reports and Dashboards: Something we find most helpful are the personalized and interactive reports and dashboards, they provide real-time insights into your campaign performance, customer engagement, and lead conversions. These dashboards will help your marketing team make data-driven decisions and optimize their strategies. No more will these kinds of reports have to be stared at and no one will have to spend hours writing them up, you have what you need when you need it and not a minute later.
- Automatic Lead Scoring: Dynamics 365 uses an AI to rank potential customers/leads based on their likelihood to convert into buyers. It uses data like customer behavior and website engagement to assign a score to each lead automatically.
- Ability to Connect with Third-Party Tools and Software: Dynamics 365 Marketing integrates with various third-party software to enhance its capabilities, here are a few examples: Salesforce, Mailchimp, Linkedin Lead Gen Forms, Google Analytics, Eventbrite, Google Ads, and more.
Who Is Dynamics 365 Marketing For?
The short answer is, everyone. But the long answer is that Microsoft understands the need for this kind of program across many different industries, business sizes, and skill levels. They have made it easy to use, easy to understand but most of all powerful. If you need marketing of any level Dynamics 365 is for you; from non-profits, startups, and small businesses to corporations and global businesses.
Conclusion
In conclusion, Dynamics 365 Marketing is a game-changer for businesses looking to automate marketing efforts, improve customer engagement, and drive sales growth. Ready to take your marketing to the next level? Explore how Dynamics 365 Marketing can work for you today!
Have more questions? Or just looking for some assistance in implementing Dynamics 365 for Marketing into your business?
We want to help you reach your full marketing potential, CodeIT 365 can provide you expert consulting and implementation services. Schedule a call or send us an email so that we can help you take your marketing to the next level.